Colorado Creative Music Case Study Essay

Large differences among competitors (advertisement) Necessity of touring across the country (more personal approach) Driving forces Financial Lowered sign investment (technology) Easy to enter the market Digitalization (fixed costs) Non- monetary (art) To create a better piece of art Essential for business to happen Attractiveness of the persistence from the standpoint of good long-term profit prospects Health problems of Mr. Darren Skanson Instead of 2 planned CDs only 1 sassy CD He found new unisonians Need to plow more CDs (no more sales, no profit) for acceptation of the CDs by distributors Direct sales be big part of sales Finding of some responsible and proficient person SWOT analysis strengths decreased expenses due to digital revolution position on the market Darrens presence at shows the direct sale weaknesses lack of managerial skills insufficient distribution channel reducing profit SWOT analysis cont opportunities reaching broader audience with promoting various artists and music styles music events outside Colorado cooperation with retail outlets nationwide threats new entrants existing competition minor position on the market iracy Assessment of CCMs financial performance Not very various financial performance of the company Trends in each year increasing gross profit of the company/expenses are increasing/net income is decreasing except 1998/sales are increasing but not very problem Increased number of work change magnitude number of money for hiring of new people.He need to sell more CDs if the company wants to be a part of national distribution he had some(prenominal) options 1. To have several artists and to play as record label 2. Compete with artists on a recording label with Sony Classical 3. To make a new good selling product and to use money from sales for first two goals He found out that needs to increase promotion and promotion process (not quality but image) The biggest dilemma after having health problems need to find responsible and skilful person Uncertainties manager on his position go off be weak and not such good as Darren not beneficial for the company no profit.