Is Facebook Marketing Effective Research Paper Example | Topics and Well Written Essays - 2750 words

Is Facebook Marketing Effective - Research Paper vitrineThe methodology that I feel opted for this research is qualitative methodology, as I will involve the useable literature for answering the question of my research that is Is Facebook marketing effective?. Qualitative methodology involves literature reassessment in which, the reviewer washbasin make use of available information to analyze his topic and identify answers to questions raised in a study. Literature review is quite beneficial as the student gets a chance to collect useful information pertaining a topic of his own vex and can apply this information for finding solution to the problems in his study. For this study, literature review is much more suitable. Internet is an engaging medium for different kinds of businesses operative in todays world. A rapid increase can be seen in e-commerce and internet marketing activities all told over the globe. People of all ages show by-line in the usage of this network as th ey can connect with the whole world. Social networking websites can be categorised as the most likable platform for all the users of internet. Among many other social networking websites, Facebook is one. Businesses and e-businesses all over the world give significance to Facebook as a social networking site suitable for denote purposes. A larger number of internet users make use of Facebook for their routine communication with their mates and the interest of businesses and e-businesses in Facebook point towards the fact that market is awargon of the importance of Facebook to reach its customers. Marketing or advert on Facebook is quite essential in todays scenario when the businesses can find a large number of potential customers there (Arntz, 2009). While using Facebook, we can notice a number of advertisements on the site, which advertise different categories of services and products. We can find standard ads, side bar ads, separate announce pages, Facebook profiles of compa nies and so on and all these category of marketing comes under the category of eMarketing. According to Liptak (2009), these ads usually take a crap the users of Facebook on their clicking the ad to the descriptive page of the advertisement showing contact description and other grave data about the advertised product or service. Not only the ads take the users to the internal pages of Facebook except to other websites keeping descriptive information about company, products and services. E-commerce websites, content based websites and other websites delivering information presentment various banner ads and side bar ads for the promotion of products and services of companies whether they are online firms or offline firms as these are the most common categories of internet advertising. According to Ducoffe (1996), e-commerce websites can be described as websites that can be seen on internet for international customers, they are designed for broad range of customers and people can gravel them for the provision of services and products. The e-commerce websites provide the ordered or purchased products and services at the homes of consumers. Therefore, it can be express that for e-commerce websites, which are themselves based on internet processing, can make use of internet advertisements for their business promotion. Ducoffe (1996) explains that e-commerce websites have eased the process of shopping. These websites not only bring to light their marketing campaigns on their own websites only also on other websites. Content-based websites also display various categories of internet ads in the form of banner ads and side bar ads. These websites are designed for information deliverance purposes and are able to