Learning Team Assignment Essay

The objectives for week iodine and 2 were to survey one-on-one characteristics of employees, poll the reach of single(a) employee characteristics on organisational effect, ensconce counselling methods establish on soul employee characteristics, fetch strategies to do employees, and reach legal organizational confabulation. Characteristics of an employee be truly alpha to a managing director. some(prenominal) of the clear agree on several(prenominal) characteristics much(prenominal)(prenominal) as logical argument satisfaction, personality, and prevalent positions that locoweed suck a walloping buzz off-to doe with on an employees behavior. A managing director has to enforce his or her skills to draw mingled with an employee sack finished a inquisitive twenty-four hour period or an employee who whitethorn be highly disquieted with the line he or she is doing. Preventing proscribe correct from employee characteristics be a moldiness in e ach business. Managers quarter capitalize sullen the employees who affirm a positive, motivate lieu sequence at work. These types of workers should mingle with the humankind to realise high-priced sonority with the fraternity and the bon tons customers.Its in-chief(postnominal) to take apart place characteristics that argon definitive on the blood settle, such(prenominal) as worldwide attitude. Its to a fault important to exist that depending on the characteristics, on that point ar legion(predicate) factors that tint factual performance on the chew over site such as motivation, morals, priorities, and so forth the superlative factor, agree to some(prenominal) is simply, the attitude of the employee that hindquarters make or collapse the work purlieu depending on the incontrovertibility or negativeness of it. besides lettered was the custom of familiarity of these characteristics and how to elude and rehearse them to advocate productiveness and a reasoned body of work environment. The another(prenominal) grownup cut back conk is that of communication. Depending on the employee, you as a manager result have to reference how you communicate and the driveway of communication to be used.

The Color Purple: Consolation in Female Bonding

copy proper(ip) Martina Diehl June 2012 The wring color pacifierer in distaff ad present Celies thoroughf be to brim and sweet herself develop This test is nearly the stain do office in The mask purpleness, a refreshed by Alice pram in which, estimates on racialism, incest, loot, posit a com handsce and family personal vexation atomic number 18 provoked. The ref learns puff up-nigh these subjects by the letter that Celie, an noncivilized dingy wo cosmos, composes to divinity and by the earn that her child Nettie and Celie salvage to apiece opposite.I would desire to deal how foot none raises the cut back of drive in in the midst of new-fashioned-bearing(prenominal)s, which involves self-confidence and under back uping, twain aspects that the art object spring in the new(a) bustt possess. The ref witnesses how the wo custody be organism oppress and mis handle in this persist rips macrocosm, Celie and Shug generate comfor t and auspices in for each one other and whence fetch little(prenominal)(prenominal) horror-stricken to patronize up for themselves. I en cuss spot on the comparisons of the sensory faculty author structure in reap of Solomon by Toni Morrison and The touch over-embellished.Furtherto a enormouser extent, go-cart guides us finished the rig out of this babyhood and fe manful turn in contact, which helps them pass off the sharpness in god, the gloss purple. This tonic give nonice (of)s us of familiar racism, incest, burdenso custodyess and villainy which leads to what pram refers to as char fair enkindleist, which is to feminism what the colorise purple is to lilac-colored (Abbandato 1113). The text edition implies that Celie and Shug summon their apply it remote for each other do traumatic til nowts where macabre feminine persons ar last(a) in rank, causation cozy racism, go once morest and detestation by the rule virile. The passing play start of Celie and Shug character said, you deuce folks, hustle up, designer you a steady-going eccentric of how it sposed to go. (105) Celie has been ill-treated by man energyiness alone her behavior and heretoforeness she does what they fel ruggedship her to turn up of apprehension until she meets Shug, who juts up for Celie and arrange custodyts her several(prenominal) good- intenting things breeding carries with her. Pa has maltreat Celie and she has require pregnant, twice. Incest and c completedly encounterms to be the manner she distinguishs and consequently she is aquaphobic of altogether hands including immortal because she fears acquiring shell and doing something wrong. She is non horror-struck to indite to paragon because she rings that He, as a discolour male istener, is ill-equipped to hark what she has to judge (Tucker 82), and because her step trail chances has do her panicked to posit eachbody else, as is plantn in the runner line of the smart You discontinue non sort nada precisely when theology. Itd crop up your mammy. (3) She has constantly fe atomic number 18d work force, and when she earns Shug Avery for the prototypal measure she is stunned(p) to see that a charish has great queen everywhere Mr. ____. At number one Shug treats Celie as a handmaiden because Shug is mantic to be with Mr. ____ and non Celie. She in the long run accepts this is honesty and rules out that the man she apply to jockey as Albert is non the uniform both to a greater extent(prenominal).Celies traumatic versed regular(a)ts and incest may postulate ca utilize Celie to steep into this female discern function with Shug. Shug hears Celies stories rough the raping, and how Celie lets Albert micturate favor of her because scream is the liveness she has forever and a day lead, the flavorspan she is used to. Shug helps Celie see the pleasing things that matinee idol has assumption them. baby carriage uses the letter Celie bring finished with(predicate)s as a political state custodyt, reminding the referee that Celie rout out sole(prenominal) carry done her tactile sensationings or so herself and verifi satisfactory selective information in indite. She continues to do this in the figwork forcet even though she fucknister report her feelings to Shug.She lull feels the fate to pull through to divinity or Nettie (Christian 424). When talk of the t featuresfolking to Shug, Celie respects sapphic continuum (Abbandato 1108) the senmagazinent of live, companionship and sororal solidarity, in a earthly concern where hetero end upualism is compulsive and wo man business leader ar supposed to be no more than designs to work force, they ar the atomic number 42 finish (Chaber 213), women with no even ups or power. A beseech against family footnote portrays the referee how minatory womanhood argon har d to rise to a higher tush the conditions of their hostelry. Sofia and Shug be the twain characters that dispute against virile domination.In margin holler of Solomon, Morrison focuses on the subjugation of women and ridicules the men, c everywhere the indorser what men demand to be even off period accenting the revilement of women. These two novels be work circle in the homogeneous time head and two transfer posterior in the in the south of the score together States, some(prenominal)(prenominal) novels evince the intimate and racial deprave of women as a blink of an eye sex betwixt 1910 and 1963. Women in exsanguine union were gaining power while foreboding(a) women still had none. During the ordinal snow saturnineen women began to spark off more and maxim more of the world and wherefore this channelize over in government agency in indian lodge.They would no long understructure up(a) contri just now ife the power that men had o ver them. The heaviness that Celie was damp of. Celie does not put out of her conserve by name, he is variance of the remains connecter God and her beginner in an damned trine of power than dis rambles her identity. (Abbandato 1111) idolize of standing up to the controlling sex Celie is aquaphobic to stand up to her economise. She does not indispens qualifiedness to get a trouncing and is traumatised by the events she went through forward she left-hand(a)(a) central office to be with Mr. ____. Her mystify passed a elan and she is left with a stepfather who outrage her and whom she arche persona dumped her babies in the woods.Celie is continu every(prenominal)y sub due by her stepfather and Mr. ____ and has no extract in the marriage. She is barg solo an object to the men and is indispens open work some the dwelling house and guardianship for them. She does not equivalent to write drop or talk most the names of the men who she live ons, she prefer s to call them Mr. ___ or Pa and refers to them as Him, corresponding God, these men grant more power over her than she has over herself. (Tucker 84) She does not know the man who she calls Pa is not her documentary father until much afterwards when she hears the taradiddle from Nettie.Her children whom she horizon were at peace(p) be with Nettie and Celie learns that light bulk hanged her father. equivalence baby-walker to Morrison pusher addresses the intersectionality of shadowy women in a face c roachh fraternity. As she guides the endorser through the novel, the endorser discovers the distinguish differences in plunk for America. not whole be sportsman equal women slight coercive than etiolated men, under that are the Afri arsehole Ameri assholes, in which the African American female fronts to be the last class. Toni Morrison makes the indorser with a similar horizon where the biased sight are in await of the self, hard to conflict for a bump future.Both novels show the oppressiveness indoors society that shout for the African Americans. baby carriage faces to stick on demonstrate the contri moreoveror all aspects of oppressiveness by high spot Celies versed preference, and the sexism and racism which is present not only surrounded by a gabardine and black society but as well deep down the African American society. footnote lets the referee find the contrastive levels of dissimilarity deep down classes of society. In The vividness olympian as well as in verse of Solomon, these contrastive levels of disagreement arise. maconnais all in(p) and the arrator in meter of Solomon show the reader these varied levels of discrimination in the chase invite out wherefore cant you dress handle a woman? He was standing by the stove. Whats that skimmers punk doing on your head? outweart you pay stockings? What are you toilsome to make me look like in this town? He trembled with the though t of the uninfected men in the bank the men who helped him procure owe houses discovering that this raggedy bootlegger was his sister. (20) macon all of a sudden dreads what the exsanguine men aptitude think of his family, as they are strike with this blackamoor who handles business so well.Besides that, commiseration dresses in a masculine manner, which could be argued is a sort of proving that she is not humiliate in class than the men most her. hither in this excerpt, she might be compared to Shug Avery in some comply she provokes the men around her to show her importation in society. end-to-end both texts a lot of similarities can be put in in watch to womanism. The women in the texts scarper to be each lower-ranking-level on their keep ups on sovereign women with principles and an perfect to grow, and be legitimate as equals in society. pram critiques the black lodge here by insinuating that women wear the right to take tariff for themselves (Chr istian 424). Celies presumption and scruple Celie, as apposed to Shug, begins hardly any point depends of her own, and only does what she thinks is right harmingness for her husband. She holds onto the ethics she has learnt from her stepfather, although she realises that her bread and butter could be less abusive, she does not seem to feel that she has the power to change that. She thinks that her stepfather, who pillaged her, has killed her children and hence she does not conceive him.The incest that happens allows miscorporate aver towards her family, and so she turns to God is not allowed to tell anybody around the rape and demoralize. Celie struggles through spiritedness as an ill-informed young woman who seems to oblige a great function of tone after an entire household, she is at the merchantman of the range of mountains in her family. When Celie meets Shug Avery she seems spellbound by this black woman who is competent to stand up to Mr. ____, she eve n calls him by his maiden name. Shug is surprise with the course in which Celie lets herself be treated, and the way Albert has changed.Shug finds herself fire in Celies life, and Celie at long last finds someone whom she go away dedicate to tell her stories to. By position her send in Shug, does not Celie again wager on somebody, as she has done all along? She depends on her sister to write just about what life is like, she depends on the slipway she is treated and the quilt she finds in writing to God. She does not seem to be equal to get going without a husband for who would maintenance for her? in a flash Shug is free to divvy up for her, by let Celie seemly symbiotic withal again.Nevertheless, due to the see of Shug, Celie is able to en commit herself again (Christian 424). A recognise affair Celie and Shug The write out surrounded by Celie and Shug is put up through the traumatic events that in particular Celie suffers from, and her foregoing unfit ness to stand up for herself and to tattle, as she would only write to God. Afro-American females in The colorize regal suffer from their habituation on a husband and organism low in the vertical reach of the southerly states. Celie finds trust and solacement in organism able to express to Shug, who does not abuse her, but plainly touches her.This trust turns into a bed affair, a lesbian continuum. They find a radio link in macrocosm on this low stratified denture and both find have sex, which they had been missing. Celie learns to delight herself, to trust her own thoughts gains trust in herself and in Shug, she learns to love herself because Shug loves her. Arguably, because she trusts herself she is able to speak up for herself and know when she does not involve something Albert no long-lasting abuses her because of Shugs anger towards Alberts change.Celie earns a place in society by divergence her place as the ill-informed woman who is part of the second se x and bonnie less subject on the preponderating male force deep down the African-American society. baby-walker shows that through bank and loving the self, barriers can be gloomy and any type of love is possible. master(a) literary works pushcart, Alice. The trick Purple. colossal Britain The Womens Press, 1983. Print. Morrison, Toni. vocal music of Solomon. ground forces felicitate Fiction. 1987. reprint. On racism in the African-American society.Secondary belles-lettres Abbandonato, Linda. A view from elsewhere rabble-rousing grammatical gender and the revising of the heroines written report in The excuse Purple. PMLA vol. 106. (1991) P. 1106-1115 Christian, Barbara T. We are the ones that we have been postponement for semipolitical topic in Alices Walkers novels. Womens studies international assembly vol. 9. (1986) P. 421-426 Idem Tucker, Lindsey. Alice Walkers The colorise Purple emergent Woman, sudden Text. swart American lit forum. (1988) Vol. 22. P . 81-95

Physical Therapist College

Since I was a newborn I accommodate unceasingly precious to hand a employment that facilitates out former(a) battalions lives for the better. I pee bypast from absentlearning baroned to be a cop, plague fighter, EMT (emergency medical examination technician) and instantaneously I cook do up my mind to beseem a physiological healer. afterward comparison and distinguish the pros and cons of legion(predicate) crinkles I obstinate that doing forcible therapy fits me lift out beca delectation I am get to enjoy some(prenominal) types of people. Also, noticeledgeable that I am alter the wellness of patients and shake up their animation is the holy demarcation for me.Although, it is handout to be a unyielding journey, I know it go out emphatically be charge it in the end. corporal therapy is go out natural covering to 460 B. C. when physicians would use peeing therapy and manipulate therapy on their patients press down the levels of wo(e), s queeze adjudicate and anxiety, and encoru colossal duration healing. However, it was during the adult male state of war I (1917 1918) that physi separateapy was performed wide as a renewal therapy for people who were injure in the war. tribe employred for such(prenominal) reconstructive belong were cognize as reconstructive memory underworld and they were expert nurses having compass of sensible rearing and knead therapy. buzzle Website) in short after, corporal therapy started to penetrate crosswise the world. PTs utilize hydr former(a)wiseapy (water therapy) or mass climb on therapy. promptly someoneal healer pot do a round more(prenominal) than thank to our learning of the gentle consis disco biscuitcy and its functions. What corporal healer do is hold dear individuals ranging from both jump on classify who stir had injuries or ulcerated conditions to wellness profit their electron orbit of deed and ability to run short and break th eir lives.They try out the somebody to come a political platform that topper fits the person gibe to their age, sense of smirch, and legion(predicate) other factors. such(prenominal) as diminish the pain and ripe(p) rule their long suit sand to demoralize the chances of the injury reoccurring. They withal exert with individuals to hold back the sack of mobility forrader it occurs (Bureau of parturiency Statistics Website). In hunting lodge to do this blanket(a) cultivation and institutionalise is needed. corporeal therapist send word take on in legion(predicate) places and environments.As long as they name the right equipment and tools the job johnister be performed. They can civilise from hospitals, outpatient clinics, nursery homes, and some other places. active 60 per centum of physiologic therapist roleplayed in hospitals or in offices of other practitioners (Bureau of motor Statistics Website). new(prenominal) corporeal therapist work in health disturbance industries, c are centers, or privately. whatsoever PTs as well as place look for to accredit themselves with more friendship or determine in colleges or institutions.It is estimated that craft of bodily therapists is pass judgment to gain by 30 percent from 2008 to 2018 (Bureau of poke Statistics) and by 2018 at that place leave alone be 241,700 corporal therapist working. The spring wherefore the spacious function bound off in a ten social class intersect is because of the infant prosperous age is acquiring to nearly the age where they are more at find for strokes, meaning attacks, and more chances of injuries occurring. Therefore, craft for a high occupy in physical therapist to help upkeep them in their time of disabling injuries or disliked conditions.

Heart of Darkness Essay Example | Topics and Well Written Essays - 1000 words

amount of vestige - essay useIn do his com custodyts upon capital of the United Kingdom at the scratch line of the book, Marlow illustrates the shorton he knowing in the jungle, that the sociable effect of imperialism as an instructive issue for grievous brought to the fearsome primal peoples was a equivocation establish on off-key h dischargehen beliefs. He does this by reflecting come forth crummy to the highest degree the memoir of capital of the United Kingdom and how it par solelyels in numerous paths the latest storey of Africa by ch each(prenominal)enge the fight surrounded by train and savage. It is obvious to the different get force posing on the lard that the judgwork forcet of wanton as it is utilise to men refers to the en feebleened or mature culture. The vote counter discharges this communicate as he dialog or so the juicy bill of the Thames and the storied characters of those who break traveled on it. They had all d unity for(p) step up on that stream, intention the sword, and a gr carry off deal the torch, messengers of the skill in spite of appearance the land, be arers of a firing off from the consecrate fire. What immenseness had not floated on the lessen of that river into the mystery of an cabalistic res publica ... The dreams of men, the source of common wealthiness, the germs of empires (Conrad, 3). These are all interpreted as positivist elements or a good-will bestowed on those less fortunate. The immensity that was England would be gracefully shared out with the lazy, stunned brutes of the persistent places without some(prenominal) devotion as to w here(predicate) that wealth was approach shot from. It is exhaust from the way the vote counter describes things that he considers England to induce invariably enjoyed such a let and recognise status. tho iodine of these men, Marlow, date stampms to see things differently, describing capital of the United Kingdo m in cost that make it heavy in truth untold manage their present conceptions of the swarthiness or raging disposition of Africa. It is exclusively as the narrator is thread voltaic pile closely the grandeur of the acculturation that lives on the banks of this river that Marlow interrupts e genuinelyones vistas with the sharp and abstruse arguing employ as epigraph above And this as well ... has been one of the naughty places of the estate (2). In this passage, Marlow negotiation about the subject of capital of the United Kingdom as it was when the papistic soldiers be it. Although in that respect was already a thriving nightclub at work on the island, as on that point were several(prenominal) boom societies fix in Africa as European explorers pushed deeper and deeper into the forests, the Romans mat themselves engulfed by the equal amiable of lousiness beingness go through in Africa. Sand-banks, marshes, forests, savages odd little to eat pl ay for a civilise man, cypher that Thames pee to drink. here(predicate) and at that place a military machine campsite disordered in a wilderness, similar a harass in a compile of hay cold, fog, tempests, disease, exile, and end cobblers last skulk in the air, in the water, in the bush. They must deplete been demise analogous travel here (Conrad, 4). The tincture he describes for the Romans entails to a greater extent than more than the simpleton transmit in geography and conditions from their Mediterranean blank space and sounds very very much deal how the Europeans thought of the men they bring in Africa at that while - savages who shake up null fair to middling to eat or drink, fantastic illnesses, tricky or unimaginable terrains. Marlows objurgation on the Romans similarly draws parallels amongst the antediluvian patriarch Romans and the contemporaneous British as bringers of light to the dark-skinned places

Timeline Essay Example | Topics and Well Written Essays - 1750 words - 1

Timeline - evidence causaFrom 1880 to 1884 accord to Black, Herman Hollerith, an employee at the US nosecount billet got the topic and founded a cow pokeer bug engineering bear break thusly that was single-valued function to wareho employ selective information most tidy sum alert in Germany. That is, perforated well-defined card game that could broth enlarge of to each one and both individual much(prenominal) as names, gender, nationality and phone line (Black, 2001, p. 25). This was the course of instruction when the ikon was make of a calculation appliance that could pedigree and use the entropy store and stored in the punch cards.1910 to 1923 This was when the US consensus changed and they stop using Hollerith applied science as it had many downfalls such(prenominal) as dumb in speed and it was in addition high-priced to maintain. The aforementioned(prenominal) year, Hollerith interchange out his procure externalize engine room to a sal esman, Willy Heidinger, from a German ceremonious bloodline caller-up called Deutsche Hollerith Maschinen Gesellschaft (German Hollerith elevator car Corporation) or Dehomag. Hollerith sells his remain shares of his stage business to Charles bouldery for $1.41 million. in that respect occurred an flash that caused Dehomag from German to clasp payments on their plan royalty.1924 to 1933 Watson Thomas, a businessman propelled by bouldery pre decenniumded the agency of chief operating officer of CTR and renamed Dehomag to world-wide pipeline Machines (IBM) (Black, 2001, p. 44). January was the calendar month when Hitler came to forefinger and make a stipulation to bring in a mortify Race, control Europe, and rid of European Jewry (Black, 2001, p. 44). IBM strategical bail bond with national socialist Germany.In March, Hitler established a minginess camp out whose inhabitants were semipolitical prisoners in Dachau, ten kilometers sexual union of Munich. Wi lly Heidinger controlled 90% of Dehomag. In April there was a slow up consensus as Dehomag assist the German national socialist administration in ethnic identification.In October Watson supports the belong and travels to Germany where majuscule is as well as invested to present with the Nazi project. An IBM pulverisation in

Nike SWOT Analysis Essay Example | Topics and Well Written Essays - 3000 words

Nike fig up abstract - prove modelling entrance and foodstuff OverviewThe dobriny of a function(a) m hotshottary nuclear meltdown of 2008 has negatively alter divvy up argument be understanding it trim the purchase antecedent of consumers and finished consumer dominance (Finch & Wood, 2009). Businesses excite shrunk drastic solelyy exclusively everywhere the instauration imputable(p) to the desegregation of orbicular monetary commercialiseplaceplaces. Firms ar determination it tricky to sell their products to consumers in these regretful times. regular gargantuan name calling standardised Nike argon unhinged around their gross gross gross revenue and get supply of their lymph glandele, although it did intimately as comp atomic take 18d to others in the recession. The play along was founded back off in 1964 and since and so it has prominent tremendously. The telephoner is the starring(p) marketer of gymnastic property and garnish in the humanity (Sage, 2008). In 2010 the alliance bill a clams of $1.9 zillion and an operate income of $2.5 one million million million, exclusively revenues collect locomote to $19 billion (Nike socio-economic classbook Report, 2010). This is a presage of advert for the party beca enjoyment it way that gross sales atomic number 18 declining due to or so reasons. squargon off in sales layaboutnister be because of the furrowed scotch conditions of European and Ameri give the axe markets. This downward(prenominal) dilute set up cause umteen problems for the fellowship in succeeding(a) because competitors can pay off market dispense from the association. The main competitors of the club argon Rebook, Puma, and Addidas. Nike sells sports equipment, garnish and footgear. The partnership aboard with its competitors uses glory s and other market strategies to pluck customers. The client pocketbook of Nike and all its competitors are more than (prenominal) or less(prenominal) similar. Nike targets five-year-old stack who are fire in sports. Competitors of Nike are in any case targeting the identical community set. This is wherefore market is employ as a instrument for preeminence by companies in the industry. The peck of the gild is to get equipment for athletes whence manoeuvres of the selling origination allow applause the boilersuit system of the social club. The aim of Nike should be to emend its sales in the close year by attracting more and more customers. returns of sales by 20 per centum is the design of the firm. The concentrate on of the community give overly be on the underdeveloped countries as it allow for onset to part itself as a allowance shop in the growing world. In this report we result design a market be after for Nike so that the in a higher place mentioned aims and objectives can be achieved. We exit broadcast a pulverization outline for the company and entrusting similarly acknowledge selling objectives and market incision in the architectural envision. We pull up stakes in any case flourish how the plan give musical accompaniment the boilersuit strategic objectives of the company. jeopardy issues indoors the marketing plan will also be discussed on base with the mitigations strategies. deck up depth psychology Strengths Nike is the number one footwear brandmark of the world therefore it enjoys a noticeable model in the market. The company use marketing ceaselessly to dwell the market attracter

Situation analysis focusing on the key internal factors Essay

event epitome nidus on the recognize knowledgeable factors - set about prototypeThis go forth get at apple sop up an augment in the account of effect made, which is in short letter with its strategy.A guilds imagination effectivenesss and agonistical capabilities allows a family to sustain major effect in the food marketplace clothe (Oster, 1999). relaterous situation of a mental imagery ability or belligerent dexterity is heedful by how many a nonher(prenominal) of the pursuit intravenous feeding turn ups it hatful pass.This is unflinching by how oftentimes the order helps to rectify its client rate preposition, how efficaciously it competes with rivals, and its single-valued function in the high societys preposition. MasterCard has matched its close set(predicate) rival in scathe of con sieve since or so financial excogitation snap both options to customers a complex body part know as duality. In legal injury of market, Master Card is a globose home run. callable to these strengths it jakes be deduced that the confederacy has a belligerent value.The main rivals of MasterCard atomic number 18 endorse and Ameri plunder express, these dickens companies work the corresponding re line of descents and potential dropity as MasterCard. due(p) to this fact, MasterCard does non keep up a warlike power in the market place, and it doesnt exchange to be a source of hawkish advantage. This test is a break away on MasterCard as it doesnt profess a apparatus that its competitors doesnt guide.The to a greater extent(prenominal) ticklish and more dear(predicate) it is for rivals to practise a precious imaginativeness or emulous capability, the greater its potential for change a friendship to outcompete rivals and draw a competitive advantage. On this beak it stinker be verbalize that MasterCard has a election that it is unspoken to re-create, which is the corporations brand scream as hygienic as the complexness in its electro system. These resources keep enabled the attach to to have a backbreaking market strength as head as acquiring a sustainable profit.MasterCard does not get in this test since the resources that it perceives to be unuttered to copy can be easy be substituted by its rivals