Pepsi and Heineken Commercials: Promoting American Devotion and Compas

Pepsi and Heineken Commercials: Promoting American Devotion and Compassion Today’s commercials cloud the viewers’ brains with meaningless ritzy camera angles and beautiful models to divert viewers from the true meaning of the commercials. The advertisers just want consumers to spend all of their hard-earned money on their brand of products. The â€Å"Pepsi† and â€Å"Heineken† commercials are perfect examples of what Dave Barry is trying to point out in his essay, â€Å"Red, White and Beer.† He emphasizes that commercial advertisements need to make viewers think that by choosing their brands of products, viewers are helping out American society. As Rita Dove’s essay â€Å"Loose Ends† argues, people prefer this fantasy of television to the reality of their own lives. Because viewers prefer fantasy to reality, they become fixated on the fantasy, and according to Marie Winn in â€Å"Television Addiction,† this can ultimately lead to a serious addiction to television. But, one must admit that the cle ver tactics of the commercial advertisers are beyond compare. Who would have thought the half naked-blondes holding soda cans and American men refusing commitment would have caught viewers’ attention? Try to visualize a slim blonde at the ripe age of nineteen coming in closer and closer on the television screen. She’s wearing a tube top and hip hugger jeans with a belly ring that reads â€Å"Pepsi.† She slowly spins around, grabs a can of Pepsi and drinks it in slow motion while her diamond bracelet glistens in the lights. The music stops. She turns to the camera, smiles, winks at you, and tells you to go out and try a nice cool refreshing can of Pepsi Cola. The next commercial to come on shows a man sitting down on the couch with his girlfriend s... ...ics television advertisements. When such a significant line is blurred when do we draw it back on? Do we wait until we see the serious effects of this problem? When do we deem television addiction as serious? Advertisers want viewers to spend their hard-earned money on their brands. Therefore, they have devised elaborate commercials to lure consumers into their trap and once they have gotten their patronage, it is hard to say if they will ever let them go. So, watch out. Works Cited Barry, David. â€Å"Red, White and Beer† The McGraw-Hill Reader. 8th ed. Ed. Gilbert Muller, New York: McGraw-Hill, 2003. 519-521 Dove, Rita. â€Å"Loose Ends† The McGraw-Hill Reader. 8th ed. Ed. Gilbert Muller, New York: McGraw-Hill, 2003. 503-504 Winn, Marie. â€Å"Television Addiction† The McGraw-Hill Reader. 8th ed. Ed. Gilbert Muller, New York: McGraw-Hill, 2003. 505-507

Othello Commentary Essay

Shakespeare’s Othello is a play about love, jealousy and racism. Othello is a Moor, who is kidnapped as a child and brought to Venice, where he grows up, becomes a mercenary and through his bravery rises to the rank of General of the Venetian army. Othello is in love with the beautiful Desdemona, daughter of a senator and is secretly married to her. Iago, his junior, jealous of his success attempts to destroy Othello and Desdemona and through his machinations obliterates love, honour and beauty. This passage marks the beginning of Act 1 Scene 2, and we see Iago come from badmouthing Othello to Roderigo and in this scene, he badmouths Roderigo to Othello. As in the first scene, the reader is sort of a voyeur, listening in to people’s conversations and making judgements or opinions of the characters based on the conversations we hear. Iago is a clever speaker and has a way with words. He has spoken of Othello to Roderigo in the first scene and called him all kinds of insulting names and adjudged him to be a criminal and bestial man. This scene begins with Iago, Othello and some attendants making their entrance. Iago recounts his supposed conversation with Roderigo to Othello and tells him that Roderigo has insulted Othello and Iago had been very upset with him and had tried everything to save Othello’s honour. He had also told Roderigo that despite his experience in battle, he had been overlooked for the job of Othello’s deputy. In his conversation with Othello, he uses â€Å"trade of war† to demonstrate his experience as it his trade and he is an able soldier having killed many men in battle, but though Roderigo insulted Othello, it was only because of his conscience that he had been able to stop himself from stabbing Roderigo. In this manner he is able to show the goodness of his heart and also question Othello, if he remembers that he is an experienced soldier. His use of conscience and â€Å"contrived murder† attempt to show Othello that it would have been like murder, which is planned, and not the right thing to do, though he was very angry with Roderigo and would have liked to stab him, â€Å" Nine or ten times. † By using the number of times he would have liked to stab Roderigo and also â€Å"yerked him here, under the ribs† he portrays his anger but also his indecisiveness. We also see that Iago’s use of â€Å"conscience†, at this time in the play leads to the audience’s knowledge of the reality of his lack of a conscience. Othello is happy that Iago has not taken any undue action and tells him its better that things are as they remain. Iago on the other hand, continues his tirade against Roderigo and tells Othello that Roderigo kept repeating himself, he â€Å"prated† or went on and on insulting Othello and spoke â€Å"such scurvy and provoking terms†. Shakespeare’s use of alliteration â€Å"such scurvy† only emphasise the point that Iago is trying to make that Roderigo used very contemptible terms, which were an insult to Othello’s honour. Iago then tries to show that he is a compassionate man, saying, â€Å"with the little godliness I have†, in an attempt to place himself in Othello’s good books. The use of the words,† full hard forbear him† once again are an attempt to portray Iago in a good light, as he says that it took all of his control not to attack Roderigo. full† and â€Å"hard† both have similar meanings, and are used to show the amount of control it took Iago not to do anything. The next line is an abrupt departure from the subject of Roderigo and Iago suddenly asks Othello, â€Å"Are you fast married? † perhaps this is an attempt by Iago to surprise Othello in to disclosing whether he is really married to Desdemona and the word, †fast† is us ed to suggest whether this marriage has been consummated, as if it has not been then perhaps it could still be annulled. He also suggests that Desdemona’s father is a very powerful man, â€Å"Magnifico†, a word that was used for the most powerful men in Venice. He also implies that the senator is so powerful that he commands more power than the Duke of Venice and will be able to get Desdemona divorced and Othello punished very severely. Shakespeare’s use of â€Å"a voice potential† signifies a power that is extremely strong and that no one will be able to against the voice of the Magnifico. Moreover he will be able to use all the might of the law to destroy Othello, as he is also an outsider and Venetian law favoured the Venetians. Othello, on the other hand, is not cowed by Iago’s words and tells him that he is not afraid and the Magnifico can do as he pleases. He believes that his service to the state and the rest of the wealthy citizens of Venice will be enough to protect him. He believes that his services will â€Å"out tongue† his complaints meaning that his services are worth more than another’s words, even a Magnifico’s. Othello tells Iago that he shall only boast of his descent when it is necessary and will tell the world that he too is a prince and his deficiencies or â€Å"demerits† can speak for themselves when he is in front of men of a lineage as regal as his. He also tells him that it is his good fortune that he has been able to win the hand of someone as gentle as Desdemona. He compares her to the treasures of the ocean, as pearls and other sunken treasure litter the sea floor. This comparison to treasure shows the measure of his love for Desdemona and he is willing to sacrifice everything for her. Othello and Iago are surprised to see some men entering and Iago counsels Othello to hide. He tells him that Desdemona’s father and his friends have come to seek him and suggest he hide. Not surprisingly, Othello refuses as he is a honourable man and has nothing to hide, declaring, â€Å" Not I, I must be found†. The use of repetition, â€Å"I† portrays the strength and self-respect that Othello possesses. In the next line he once again repeats, â€Å"My parts, my title and my perfect soul† the repetition of the word â€Å"my† is once again used to portray the nobleness of his soul and is indicative of his honour. To his question if it is really the senator, Iago replies swearing,† By Janus, I think no. † Shakespeare uses classical allusion her by referring to Janus, the two headed Roman god, signifying Iago’s duplicity. They are met by Cassio, Othello’s lieutenant and some guards, who bid him accompany them, as the Duke wants an audience with him. Cassio uses the words, â€Å"haste-post-haste† signifying the urgency with which Othello is required to accompany them to the Duke. Othello departs while questioning Cassio to the urgency of this command. This passage lays the groundwork and shows the duplicity of Iago and the lengths he is willing to go to integrate himself with Othello, while plotting his downfall. It also becomes evident that Iago and Othello are diametrically opposite characters. Iago, who is willing to do or say anything to achieve his ambitions, while Othello is a honourable man, who is willing to do anything for his love Desdemona and is proud of his achievements and his lineage.

How Does Sushi King Influence the Eating Habits of Consumer by Providing Healthy Eating?

TITLE: HOW DOES SUSHI KING INFLUENCE THE EATING HABITS OF CONSUMER BY PROVIDING HEALTHY EATING? BACKGROUND: Sushi Kin Sdn. Bhd. pioneers a new age of Japanese cuisine in Malaysia in 1995 which has quickly gained its popularity among the customers both locally and internationally. To date, there are more than 60 outlets in the nation which happens to be the largest chain of food restaurants using a speedy service concept called ‘revolving sushi’ or ‘kaiten sushi’. Its ultimate goal of business is to promote a healthy lifestyle within the community by offering food quality with wide variety of choices at affordable prices in a comfortable ambiance. Sushi Kin Sdn. Bhd is one of a subsidiary of the Texchem Group of Companies. The essence purpose of the proposal is to identify how Sushi King influences consumers’ eating habits by presenting its concept of great variety of food choices and quality towards achieving healthy eating. Because obesity has become an increasingly serious problem globally, there has been a recent increase in research studying how to communicate healthy eating habits, and the role of various socializing agents such as parents, government publicity, teachers and peer groups (Chan et al. , 2009). More ever, the current health trend in Malaysia is at critical stage whereby obesity is at high risk among the public. As commented by our Health Minister Datuk Seri Liow Tiong Lai in The New Straits Times that obesity is becoming the major health issue with the number of obese people almost tripling in the past 15 years from four per cent in 1996 to 14 per cent in 2010 (Simon, 2010). And since obesity is the gateway to other chronic disease such as heart disease, high blood pressure and kidney problems, the risk of more Malaysians developing these syndromes will become greater in future. The reason behind this appearing phenomenon is majorly reflecting from less physical workouts and taking up unhealthy eating behaviours and lifestyle due to stress on both job and family commitments. Mueller (2007) advocated that consumers should also take increasing responsibilities by learning more about diet and nutrition as well as making healthier food choices. Sushi King plays a significant role as a private food sector by doing its part to create a healthy lifestyle within the public through its food offering and education, marketing tools and strategies, surveys, social events and related activities. The Japanese, however, have been influenced by traditional concepts of healthy eating, resulting in their culturally unique beliefs (Akamatsu et al. , 2004). RESEARCH QUESTIONS AND OBJECTIVES: The objectives of this report proposal are: †¢ To acknowledge the importance of healthy eating †¢ To define the term ‘healthy eating’ at consumers’ perspective †¢ To examine efforts of Sushi King in creating healthy eating †¢ To draw conclusions and recommendations from the research studies METHODOLOGY Secondary and primary research will be carried out to acquire relevant data to assist in the findings and analysis. This study will employ qualitative research concentrating on pure interviews with two-designated questionnaires which included open-ended questions and Likert scale. Qualitative approach is chosen as this technique emphasizes on deep understanding on details and clarification on the concerning issue. The sample participate will include 50 consumers and 10 internal staffs for the implementation of the method adopted to examine the efforts of Sushi King in creating healthy eating. Once the data has been collected, it will be interpreted in statistical format using charts. TIMESCALE: Target date |Task to be achieved |Works to be submitted | |31 January |Agree initial PROJECT OUTLINE with Workshop tutor |PROJECT OUTLINE | |08 March |Project Proposal to local office for forwarding to Bolton |PROJECT PROPOSAL | | |Received feedback from Supervisor on Project Proposal | | |March – June |Writing of literature review | | |July – August |Writing of Research Methodology | | |Sept ember |Designing of questionnaires | | | |Carrying out interview with consumers and internal staffs | | |October |Analysis the results of interviewing | | | |Compiled all the data for the findings | | | |Writing of conclusions | | |November |Submit draft report to Turnitin UK |Final Project Report by | | |Review the result from Turnitin UK |submission date to local | | |Second review and improvement of report with Supervisor |office. | | |Submit Final Project Report to local office for onward forwarding to | | | |Bolton | | RESOURCES: The author has contacted with Sushi King to collect the data with the questionnaires that going to distribute to the consumers and internal staffs. Sushi King has granted to use the information and data been collected. Each interview session will be kept within duration of 15 minutes to 20 minutes. REFERENCES: Akamatsu, R. Maeda, Y. , Hagihara, A. and Shirakawa, T. (2005) Interpretations and attitudes toward healthy eating among Japanese workers. Appe tite, 44, pp. 123-129 Chan, K. , Prendergast, G. , GrOnhOj, A. and Bech-Larsen, T. (2009) Adolescents’ perceptions of healthy eating and communication about healthy eating. Health Education, 109(6) pp. 474-490 Mueller, B. (2007) Just where does corporate responsibility end and consumer responsibility begin? The case of marketing food to kids around the globe. International Journal of Advertising, 26(26) pp. 561-564 Simon, A. (2010). Obesity now a major health concern, says report. New Straits Time, 10 February, p. 13.

Brechtian Techniques

Bertold Brecht (1898 – 1956) founded the so-called new, or â€Å"epic theatre† that creatively reworked the principles of traditional â€Å"Aristotelian† drama, in order for the plays to correspond to modern demands. Brecht characterised his position in dramatic art as social-critical. He was an active antifascist and thus centered his works on major historical events and gave them a social-political meaning. From the formal point of view, Brechtian techniques were based on defamilirisation of the event. First and foremost, he transposed the event into third person.He uses new concept of author’s time, i. e. time as it is perceived by the narrator of the play. The latter usually tells about the events that happened in the past and comments them. In doing so, he freely operates various layers of time, so that the whimsical structure of the story reminds that of a recollection or a dream. Finally, an important element of Brechtian drama is its increased conv ention, for instance the action can be interrupted by speaking stage directions aloud and or via usage of placards and signs.The drama â€Å"Zoot Suit† (1978) by Luis Valdez’ efficiently uses the Brechtian principles and techniques. Like many of Brecht’s dramas, this work is a passionate social protest that shows the injustice of the society with purely Brechtian didacticism. Valdez wrote this play at the end of â€Å"turbulent seventies†, which in the US were characterised by increased social activity of minorities fighting for their rights, and Mexican Americans were among these.Thus, the playwright addresses the times, when the Mexican American identity was only forming, and yet it was oppressed and discriminated by the police. Valdez implies that the same thing may happen or even happens in his times and protests against it. In this respect his play may be linked with activities of Guerilla theatre, which considered itself to be a cultural revolt agai nst war and a mouthpiece of social protest movements. Valdez’ play also has explicit antiwar and protest connotations, and in accordance with Brecht’s conception, his art serves political purposes.Furthermore, action is presented and commented by the narrator, the fictional El Pachuco, which is the condensed embodiment of Mexican spirit (pachucos were Mexican American youth who emphasized their Mexican identity and wore zoot suits). He converses with the protagonist of the story, Henry Reyna, and in some episodes interferes into action (for instance, he takes the place of Rudy Reyna in an uneven fight with sailors). Moreover, from the very first words Valdez emphasizes Brechtian convention. For instance, the drop curtain is â€Å"giant facsimile of a newspaper front page† (1, 1992).Besides in his first monologue EL Pachuco says that he is an actor who plays El Pachuco and recollects this myth. This indicates another Brechtian technique. The narrated action takes place in the past. The setting, as described by the author, emphasizes that the age of zoot suits is in the past: â€Å"The somber shapes and outlines of pachuco images hang subtly, black on black, against a back-ground of heavy fabric evoking memories and feelings like an old suit hanging forgotten in the depths of a closet somewhere, sometime† (1, 1992).At the same time, in the end El Pachuco says that this legend still lives and is topical, for at least he is interested in telling it. However, this is not the objective past time of Aristotelian drama, but rather narrator’s individual perception. El Pachuco can retard action by making the judge repeat for the second time that â€Å"zoot haircuts will be retained throughout the trial for purposes of identification† (ibid). He also uses sudden retrospections, for example when Henry mentions Saturday night dance, El Pachuco snaps fingers and makes this event repeat.In another instant, he skips witness’ st atement, saying â€Å"You know what. We've already heard from that bato. Let's get on with the defense† (1, 1992). Besides the conventionality is emphasized by various other interruptions of action. An interesting example of this is when the arrested pachucos stand in a line, the Press starts and they continue the headline. In another episode the Pressâ€Å"moves the bundles of newspapers on the floor to outline the four corners of a jail cell†, i. e.makes the decorations for the next scene in jail (1, 1992). To sum up, the play â€Å"Zoot Suit† by Luis Valdez exemplified Brechtian understanding of social-political role of art and demonstrates a number of Brechtian techniques of the â€Å"new theatre†, among them accentuated conventionality of action, transposition into third person (use of narrator) and into the past, connected with the present, and forcible handling of time. References 1. Valdes, L. (1992). Zoot Suit. Zoot Suit and Other Plays. Houston, TX: Arte Publico Press. Pg 22-94.

Why Did William Win The Battle of Hastings? Essay

William won the Battle of Hastings in 1066. He won because of his planning and leadership as well luck and having a big and strong army. Planning helped William a lot because he knew that if he made Harold Godwinson and his Saxon army travelled from the north of England to the south of England, where the Normans had set their camp up, then the Saxons would be very tired whilst the Normans would be rested. He also knew that once the bad winds had stopped, his army could cross safely without the Saxons to stop them for they were in the north of England fighting Harold Hadrada. This was also to do with luck. Whilst the battle was going on, William thought up a plan. He ordered his men to pretend to retreat down the hill and used the rumor of him being dead to help him as well. William’s leadership and skill helped him a lot because he commanded his men very well and had an army eager to fight. William kept control all through the battle by speaking to his troops and fighting at the front. He had also gotten the pope, Alexander II to support him. William was given a banner from the pope saying that William’s attack on England was a holy crusade, which is another word for battle. Harold Godwinson had also shown great skill because he had positioned his men on Senlac hill, which made it harder for the Normans to get to them, and commanded his me to form a large shield wall that protected them from the Normans. Although he had made some mistakes. When Harold had heard that William had landed on the other side of England, he had decided to go straight to him and gather some troops instead of waiting for a bigger army and getting a short rest. He had also not thought about the Normans’ arrows, as they were long range, so they could pick off Saxons at a long distance Preparation played a part in Williams’s victory because he had set up a camp for his army and made sure his men trained for the battle. They also had time to rest and gather food in preparation. Harold Godwinson and his army had less time to prepare and were extremely tired as they had to walk to the south of England. They had less time to prepare food and spent the night without sleep or rest. Luck helped William a little bit because the bad weather stopped while Harold Godwilson was fighting Harold Hadrada. Harold Godwinson was lucky as well because if the bad winds had stopped earlier then he would have to have fought two battles. Luck also helped William because there was a rumor going around that he was killed in battle and his  men started retreating, but then William lifted his visor and the Norman army charged back up Senlac Hill. William kept using that on all sides of the hill. William won because of his planning and leadership. If William had not planned then he might not have won the battle and his men would have gone charging straight into the battle and the Saxons would have killed them all. If William did not have good leadership either, then his troops will not of been well disciplined and well trained and it is likely that he would not of fought in the front and his men would’ve lost concentration. A lot of people thought that luck was one of the main things that cause William to win the battle of Hastings but I don’t because if William had gone into battle with bad leadership and no planning then it would be possible that the rumor never happened because the Normans would have been defeated for they were not ready. Luck did help though because the bad wind stopped so that William could land whilst Harold Godwilson was fighting.

U.S. National Intelligence Services Essay Example | Topics and Well Written Essays - 750 words

U.S. National Intelligence Services - Essay Example All their responsibilities revolve around one thing: â€Å"To maintain peace and prosperity in United States and to eradicate all the evils from the society which are causing disruptions†. Some of its top-most responsibilities are to protect United States from terrorism, intelligence threats, high technology crimes, cyber-based attacks, civil rights etc. It has the duty perform which includes combating and eradicating public corruption at all levels, white collar and violent crime etc. Protecting civil liberties is one of the main aims of FBI in which FBI is responsible to collect all the required information and provided to the foreign intelligence collection agencies. It has to perform its duty in accordance to United States constitutional system. FBI also trains special agents so that they can have an insight, how to carry on civil rights protections programs in the country. This extensive Civil Law instruction greatly helps in maintaining law and order in the country. Responsibilities of FBI have been re-stated and improvised after the social and political impact of the events of 9/11. Its Motto says it all: ‘Fidelity, Bravery, and Integrity’. FBI needs should make such an organizational structure which clearly defines the responsibilities of the supervisors and other employees to increase efficiency. Improving internal security systems and managerial systems will directly improve the management of this agency. Being an individual United States civil agency, CIA has to follow a proper framework of responsibilities set in accordance with Intelligence Reform and Terrorism Prevention Act 2004 mainly. Conducting counterterrorism and counterintelligence activities is the main responsibility of CIA. Taking care of the special national security matters is what the main duty of CIA is. All these responsibilities can only be carried efficiently and effectively only in one case which is,

School Administrator Public Relations - Comparative Critique of 10 Essay

School Administrator Public Relations - Comparative Critique of 10 Articles - Essay Example s are being voted down, teachers are striking, graduates are suing schools because they cannot read, parents demanding revised curricula, students and teachers being attacked in the classroom. The growth in news coverage of education reflects in part the public’s increased awareness of schools and their impact on society (Wilder, 2000). With the rapid evolution of protests in the streets, the discovery of the poor, the rise in industrial technology, and swiftly changing patterns, the social urgency of education has been firmly established in the public mind. The list of problems in our school can go on. Most large school districts now realize that part of their responsibility as social institutions is to keep the public informed about their operations. There are three basic groups of school leaders/administrators which the 10 articles have in common. First, the teachers, this includes primary and secondary and college/university professors. The next group, which we will refer to, in this article as the principal will include school principals, superintendents and university and college presidents, the last group, consist of the members of the school board. Wilder (2000) also mentioned that, if a school leader says that he does not care about what the public says about his school, that teacher, administrator or member of the board is a liability to all the schools. He explained that no school, public schools to be exact, has any moral right to allow itself to be unexplained, misunderstood or publicly distrusted for by its unpopularity it poisons the pond in which we all fish. Before going into details about the specific roles of the different groups, let us first take a closer look on accountability. This concept is one of the similar functions of the three groups and therefore needs special attention. The performance and costs of schools has generated increasing dissatisfaction which in turn lead to a greater demand for accountability and transparency on the